Online Advertising or Brand Optimization is the process or methodology of making it perfect, functional and effective with the help of available resources and cost. Brand Optimization includes the analysis of products or services quickly recognized. The value and features are easily understood. Optimization creates the clear picture of the Brand in the mind of the audiences.
Brand Optimization in digital marketing is placing or creating online presence of your brand with all the perspective manners using SEO platforms of the internet. In Digital Marketing your website reflects your Brand, Website’s Design, Content, Layout and its functionality is the Brand’s online Image.
The first impression you gain from audience is Visual Content. You need to focus on designing of Website and Use info-graphics and visual layouts on Social Media and Website. 2. Video Promotion : using Audio and Video, the message can be delivered effectively to connect the audience.
Message delivering content becomes very important to create the image of the brand and the company or organization. It should be rated according to Search Engine parameters. Google has its own parameters to rank the Websites.
Digital Brand Optimization is delivering the objective and values of Brand using SMART techniques.
We follow SMART (Specific, Measurable, Attainable, Relevant and Timely) technology to define the client’s objective :
• Awareness activities: We aim to increase awareness of your brand or message
• Acquisition tactics: We focus on gaining more customers
• Conversion tactics: We seek to increase online sales or registrations
Once the objectives have been defined, we provide a top-level summary of our Strategy – outlining how we are going to use digital marketing to meet them. The strategy should summarise the ‘bigger picture’ without going into the detail. It will explain the concept behind the tactics, providing a general overview of the techniques to be used.
“To get the right message to the right person at the right time you first need to get the right data to the right database at the right time.”